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Smart touch tide sweeps high-end car stores, ProTouch nano touch welcomes
Beijing time on November 26th news, China's touch screen network news, with the development of digital technology, more and more car flagship stores, 4S stores began to pay attention to the application of digital media stores and the installation and deployment of digital signage. The application of digital technology allows car stores to show different competitiveness.
The BMW flagship store showroom on George V Avenue in Paris is a model for digital signage installation applications. Entering George V Avenue, you can immediately feel the influence of numbers and is impressive. After two 35-square-meter showroom windows, a digital signage media wall of approximately 100 square meters enhanced the effectiveness of the two cars in the show. This is provided by the German company Leurocom and controlled by Mindseye, a British company that also provides display lighting. A California-based design team, UeBERSEE, deployed a liquid crystal mirror that was tilted 45° above the entrance area and reflected the vehicles in the exhibition hall.
There are a total of 30 small and medium-sized touch panels in the exhibition hall. The exhibition hall will soon be equipped with a “product genius” whose role is to provide advice to visitors with special problems before the touch screen. It will not have the role of sales, but only give professional advice on different models, configurations, color combinations, etc.
Five large touch screens throughout the showroom, installed and operated by UTRAM, are four 85-inch and one 42-inch screens. They have been used to showcase new products and services, such as the concept of “Drive Connection Vision” currently on display.
Since entering the era of experience economy, effective interaction with consumers has become the top priority for major brands to improve their performance and establish their image.
In the concept of high experience with high consumption, from the brand new description of brand image to the full update of marketing and service, the interactive interactive system of digital exhibition center with ProTouch nano touch as the core enhances the sensory experience and interactive experience of customers. Efficient purchases in a compact space. Through the exhibition of technology, interaction and immersion experience, we will create a brand image that is more advancing with the times and promote sales performance.
In addition to the requirements for touch function, the intelligent touch system of the 4S showroom of the car is also demanding for fashion and aesthetics as a high-end display occasion, which makes the ProTouch nano touch film stand out among many kinds of basic core touch products. With its unique ultra-thin, transparent, borderless, and large-size features, it provides a perfect touch solution that combines aesthetics and practicality for many brands of automotive 4S showrooms.
(This article comes from: China Touch Screen Network (http://www.51touch.com/) Detailed Source Reference: http://www.51touch.com/touchpanel/news/focus/2013/1126/26599.html)